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Discovery Communications and Hasbro have released a press release this morning following an Investor Call between the two. The two companies, Hasbro (G.I. Joe, Transformers, Star Wars, Cranium, Nerf, LIttlest Pet Shop & more) and Discovery Communications (Discovery Channel, Animal Planet, Discovery Kids, TLC, Military Channel & more), have entered into an agreement to create a new children’s network based on some of Hasbro’s properties.
What does this mean? From the sounds of things, it looks like we could see a new G.I. Joe cartoon (and Transformers) in the very near future. Whether this will be for older audiences like G.I. Joe Resolute or an all ages still remains to be seen. Stay tuned for more details as they become available.
Discovery Kids and Hasbro clip
Both the network and the venture’s online component will feature content from Hasbro’s rich portfolio of entertainment and educational properties built over the past 90 years, including original programming for animation, game shows, and live-action series and specials. New programming will be based on brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others. The TV network and online presence also will include content from Discovery’s extensive library of award-winning children’s educational programming, such as BINDI THE JUNGLE GIRL, ENDURANCE, TUTENSTEIN, HI-5, FLIGHT 29 DOWN and PEEP AND THE BIG WIDE WORLD, as well as programming from third-party producers.
