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Hasbro Now Recalling All ‘G.I. Joe Retaliation’ Merchandise Until March 2013?

Filed in G.I. Joe 2: Retaliation.

gijoe-retaliation-toy-line-logo-185x50Well if there wasn’t already enough panic in regards to the G.I. Joe Retaliation toy line, I have a feeling this will set it off even more. Movie industry news site Variety is reporting that Hasbro is now recalling all G.I. Joe Retaliation merchandise for new March 2013 release date. It is unclear if retailers will pull this stuff off their shelves or sell through what they have, but it looks like the window to obtain Retaliation figures and vehicles just got smaller.

Just a couple of days ago we got a statement form Hasbro saying what was out there, would be all we get for now. But what is being reported by Variety is telling us different. Or so it seems. Tomorrow, May 28th, 2012 is the original street date, and with a lot of retailers already stocking G.I. Joe Retaliation on shelves, I guess we’ll find out the answer real soon. So if you want any figures or vehicles, I suggest you don’t hesitate, otherwise you’ll be waiting until next year to get anything. (Thanks to harkiri for the heads up!)

Yanking G.I. Joe toys with retailers
Reversal causes spirited round of musical shelves

By Marc Graser

At major retailers nationwide, something is missing from the toy aisles: “G.I. Joe: Retaliation” action figures. In their place, an empty space.

With Paramount moving the actioner from June 29 to March 29, 2013, to give it more muscle at the box office with 3D, retailers are being asked to send back the line of Hasbro toys that were starting to appear on shelves.

Some Walmart, Toys R Us and Target locations had started to stock the toys this week, although they weren’t supposed to make them available until next week. Those that did wanted to get a jump on demand, and some of the 47 items that would’ve been sold are expected to show up on eBay at inflated prices by the end of the weekend.

In a statement, released Friday, Hasbro said: “G.I. Joe is an ongoing consumer franchise and therefore there is merchandise available to consumers. There is a limited amount of ‘G.I. Joe Retaliation’ product at retail now, but in light of the movie moving out to March 29, 2013, the majority of the movie line will be made available early next year in time for the film’s release.”

Still, the movie’s delay is creating a headache for retailers. Because of the new line of movie-related toys, stores started to clear shelf space of existing “G.I. Joe” toys by discounting a 30th anniversary line and animated offshoot “Renegades.”

Store managers contacted by Variety said that the space that was allotted for “G.I. Joe: Retaliation” will now go to “The Amazing Spider-Man” toys and “The Avengers,” which is still doing brisk business — for Hasbro.

Mangers upset by the film’s nine-month delay said they weren’t sure if they would order the same amount of “G.I. Joe: Retaliation” toys come March, because the summer movie season typically means bigger toy business for retailers. Hasbro isn’t worried about the loss of revenue from “G.I. Joe” toy sales.

In a separate statement, Hasbro said: “In 2012, we continue to have several strong motion picture and television entertainment-backed properties that are selling well at retail … we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share.”

Yet as it tries to keep retailers happy, Hasbro now has another problem to deal with: “G.I. Joe’s” more hardcore fans, with a G.I. Joe Convention set to take place in New Orleans June 28-July 1 — the same weekend the movie was set to open.

Discuss this news below or in the forums here »

About the Author

Jason, also known by some as "WildWeasel" in the Joe Community, is a long time G.I. Joe fan (since 1982, yep, I'm that old!). He's just your average Joe fan sharing in his interest. You can follow him on Twitter at @terrordrome for all the latest G.I. Joe updates, along with just geek and toy talk.

  • DS2

    Sounds like a load of BS.  Does anyone remember all the crap toy store employees have told you as customers over the years? Toys that don’t exist, recalls that never happened?  Are you going to trust Variety?

  • fredzero

    Monday 5/28 – Grand Rapids, MI:  Wal-Mart: zero GI JOE product   Meijer: 3 figures! (1 Destro + 2 Baroness…ROC!) Target: 3 figures! (1 SS and 2 Roadblocks) and 3 Strikers + 3 Water Mocs

  • Nicholas Williams

    I am a long-time collector of the G.I. Joe toy line, since the 1980’s. I can understand how the decision to push the Retaliation film, back until next year. I hope the film proves to be worth the long delay. In regards to the toy line that is based on the film,…given the fact that there has been very limited G.I. Joe toys since G.I. Joe ROC, I am suggesting that Hasbro proceed like the toy line did back in the 80’s. How so?? In the 80’s, there was a strong G.I. Joe comic book following, aside from the cartoon show. There were figures produced, based on characters that were in the comics alone. A suggestion is that Hasbro not leave us fans and collectors without product for so long, running the risk of loss of interest, and not taking us for granted, but to at the very least, put out product based on comics which ultimately lead to the movie due out next year. Either that, or even give us more Renegades figures and vehicles. No matter what, cutting everything that is G.I.Joe action figure related and leaving the store pegs baren of G.I. Joe action figures is just bad buisness.

  • ThePairadocs

    They had the entire set, including the motorcycles, all vehicles, 2-packs, snake eyes and storm shadow masks and Snake Eyes sword at Target in Grand Rapids, MI this evening.


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